Because i have my content already through the form of researched information form their websites i just need to come up with the form. Initially i have come up with the idea of a small scale book that can be easily mailed out to anywhere without extra postage costs.
The quickest of quickest mock ups. i have mocked up a small booklet just to get a feel for size and handling. it is purely to understand how the booklet would feel once completed, how big it would be, and what size the type would have to be. Also depending on the shape and size, layout will be able to designed or determined.
Seemingly out of the blue i came up with a strap line to tag this brief with along with my resolutions. Whilst in a mini crit with a fellow course mate i came up with "A Passion For Paper". Even though there seemed to be little thought behind the strap line it fits in rather well. It describes exactly what Fedrigoni feels towards paper and their paper making processes.
I think i will keep this and splash it across all final resolutions to tie them all together.
Fedrigoni - A Passion For Paper